Waiting for the Pantone to release its Color of the Year is like the Super Bowl for color lovers, color enthusiasts, and color consultants. In fact, today at Ocreative, tears of pure joy were shed for the occasion. Pantone Color of the Year 2018 is an enchanting purple with strong blue undertones called Ultra Violet.
As the philosophers say, change is the only constant in life. Life is flux, and people evolve to progress. The brands that people depend on need to evolve, too. Logo identity is a vital part of any company’s brand. A brand sets the company's tone, image, and expectations.
With the new developments in technology over the last few years, the phrase “print is dead” has been uttered with more frequency. While, yes, digital design and content are becoming more popular with each new advancement, people of every age still value print content and the benefits that come along with it.
Marketing automation can dramatically streamline your marketing process. It is designed to simplify and enhance your sales process, making it easier and more efficient. The process and software allow you to create more leads, nurture them more effectively, and convert more into sales.
Remember that time you were shopping online for a new pair of red Nike Air Max running shoes and then, a day later, while reading the news or checking the weather, you saw an ad displaying that same pair of shoes? Well, that is remarketing.
WordPress has become by far the most popular website publishing platform on the Internet. Because of its popularity, WordPress has become a target for hacking attempts along with many other websites and platforms.
Google Analytics has the reputation of being used to track sales or to increase profits. But as a nonprofit, there [...]
In May 2016, Google announced it would give a rank boost in search results to sites that are mobile friendly, [...]
It’s that time of year again, when we start looking ahead to what the new year will bring. We [...]
Most website owners have long been familiar with Google Analytics and relied on it for reporting and measuring their websites’ [...]
