Introducing Ocreative’s New Website
A Refreshing Twist for 2020: Introducing Ocreative’s New Website If you’ve perused our marketing insights articles, you’ve [...]
Information Architecture in Under Five Minutes
While it’s not an entirely new concept, Information Architecture (IA), is the newest buzz phrase circulating web development agencies. While [...]
Building Better Websites Part 3: Web Security and Hosting
In parts one and two of this series, we covered the initial stages of web development and design. By this time, you already know that hiring a strong web designer is an important step in creating a site that meets your unique needs. You’ve also learned a little more about user experience and how intuitive design can drive conversions and optimize your return on investment. In our third installment, we want to help you understand how to protect your website investment, post development. Read more on website best practices in our latest blog.
Building Better Websites: A Three-Part Series
Part 2: Intuitive User Experience Drives Conversion As we covered in the first part of Building Better Websites, [...]
Building Better Websites: A Three-Part Series
Join Ocreative as we explore the importance of strong web design and reveal how crucial talented web designers are to building better web experiences.
Top Ten Web Design Trends for 2019
The digital landscape continually changes based on shifts in user expectation and design trends. Websites are especially susceptible to frequent [...]
Plagiarism vs Copyright – Quick Tips to Keep Your Content Legal
Plagiarism, however, is not the only violation content developers need to keep in mind; copyright violation – particularly through image sharing, is quite common and can lead to legal action and fines. So what is the difference? In this article we will review the difference between plagiarism and copyright and give you a few tips on why it is important to keep your content legal and how to do so.
Automatic Image Sliders or Carousels: More Confusing Than Informative
Website developers continually seek new and innovative ways to display information that reaches audiences in an efficient and effective way. Occasionally, usability and design meet to create a new layout or format that revolutionizes the way websites are built. Some updates, however, seem useful in theory, but are not in practice. One recent trend uses automatic image sliders or carousels that seem useful for providing a large amount of information while taking up limited space above-the-fold.
Connecting Online and Offline Branding for a Seamless Brand Experience
Consistency in brand messaging is nothing new to the marketing arena, but there are still lessons to be learned, especially in the small business community. Smaller marketing budgets require that every piece of print collateral, and every online experience, count. Ad pieces that land outside of an already recognized brand have little to no impact, and generally lack any real return on investment. In short, the details matter.
The Marriage of Website Design and Website Development
In order to accomplish a strong online presence, the combination of website design and website development go hand in hand. Without one or the other, your website can fall flat and can lack a positive lasting impression. Your website is the face of your business online, serving a very important role that sometimes goes unnoticed. The goal of your website is to show trust and credibility and who you are as a company.