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Building Better Websites Part 3: Web Security and Hosting

In parts one and two of this series, we covered the initial stages of web development and design. By this time, you already know that hiring a strong web designer is an important step in creating a site that meets your unique needs. You’ve also learned a little more about user experience and how intuitive design can drive conversions and optimize your return on investment. In our third installment, we want to help you understand how to protect your website investment, post development. Read more on website best practices in our latest blog.

Plagiarism vs Copyright – Quick Tips to Keep Your Content Legal

Plagiarism, however, is not the only violation content developers need to keep in mind; copyright violation – particularly through image sharing, is quite common and can lead to legal action and fines. So what is the difference? In this article we will review the difference between plagiarism and copyright and give you a few tips on why it is important to keep your content legal and how to do so.

Automatic Image Sliders or Carousels: More Confusing Than Informative

Website developers continually seek new and innovative ways to display information that reaches audiences in an efficient and effective way. Occasionally, usability and design meet to create a new layout or format that revolutionizes the way websites are built. Some updates, however, seem useful in theory, but are not in practice. One recent trend uses automatic image sliders or carousels that seem useful for providing a large amount of information while taking up limited space above-the-fold.

Connecting Online and Offline Branding for a Seamless Brand Experience

Consistency in brand messaging is nothing new to the marketing arena, but there are still lessons to be learned, especially in the small business community. Smaller marketing budgets require that every piece of print collateral, and every online experience, count. Ad pieces that land outside of an already recognized brand have little to no impact, and generally lack any real return on investment. In short, the details matter.

The Marriage of Website Design and Website Development

In order to accomplish a strong online presence, the combination of website design and website development go hand in hand. Without one or the other, your website can fall flat and can lack a positive lasting impression. Your website is the face of your business online, serving a very important role that sometimes goes unnoticed. The goal of your website is to show trust and credibility and who you are as a company.