A History of the Mystical
Blue-based purples, like Ultra Violet, have positive messages and meanings such as being spiritual, meditative, and soul-searching. This color has a history of being used when expression required a mystical, heavenly or cosmos feel and it is said to elevate the level of thought processes, partially from leaning more to the cooler temperature of blues. Because purple is genuinely created by the mixing of warm and cool—explosive red and calming blue—purple has a creative element as well as mysterious.
How Does Pantone Choose a Color of the Year?
The Pantone 2018 Color of the Year is a product of researched trends, psychological messages, studies of the meanings of colors, a collective debate among color professionals, and confirmed a significant color direction for forward-looking brands and their products. The Pantone Color of the Year touches every industry: luxury brands, beauty, fashion, design, artists, famous personalities, home goods, automotive, you name it.
More information about Pantone Color of the Year 2018 Ultra Violet can be found here:
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