Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018.

Waiting for the Pantone to release its Color of the Year is like the Super Bowl for color lovers, color enthusiasts, and color consultants. In fact, today at Ocreative, tears of pure joy were shed for the occasion. That aside, it is not just a color that should excite color enthusiasts, the color of the year, particularly Pantone’s, is an important one for businesses to pay attention to because consumers are more aware of color messages and meanings than ever before. Per Pantone, “The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.”

Pantone Color of the Year 2018 is an enchanting purple with strong blue undertones called Ultra Violet.

Pantone’s Ultra Violet is a blue-based purple that sends the message of inventiveness and imagination. Ultra Violet is a complex merger of blues and reds that sends the message of originality and visionary thinking.

Pantone Color Of The Year 2018 Swatch

PANTONE 18-3838

Pantone 2096 C

Pantone 18-3838 TPG

RGB for the web 654EA3

A History of the Mystical 

Blue-based purples, like Ultra Violet, have positive messages and meanings such as being spiritual, meditative, and soul-searching. This color has a history of being used when expression required a mystical, heavenly or cosmos feel and it is said to elevate the level of thought processes, partially from leaning more to the cooler temperature of blues. Because purple is genuinely created by the mixing of warm and cool—explosive red and calming blue—purple has a creative element as well as mysterious.

How Does Pantone Choose a Color of the Year?

The Pantone 2018 Color of the Year is a product of researched trends, psychological messages, studies of the meanings of colors, a collective debate among color professionals, and confirmed a significant color direction for forward-looking brands and their products. The Pantone Color of the Year touches every industry: luxury brands, beauty, fashion, design, artists, famous personalities, home goods, automotive, you name it.

More information about Pantone Color of the Year 2018 Ultra Violet can be found here:

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