Marketing automation can dramatically streamline your marketing process. Eighty-eight percent of marketers said that marketing automation helped reduce the time spent on preparing reports and analysis, thereby granting more time for strategy and focusing on customer interactions (CMO).
With marketing automation, companies have seen an increase in sales and a decrease in marketing overhead. The whole marketing automation process is specific to a type of user, therefore eliminating marketing efforts pushed onto the wrong audience. According to CMO, marketing automation drives a 14.5 percent increase in sales productivity and a 12.2 percent reduction in marketing overhead.
Explaining the Process of Marketing Automation
Marketing automation is the process of using specific software and methods to market to your desired audience more effectively. It is designed to simplify and enhance your sales process, making it easier and more efficient. The process and software allow you to create more leads, nurture them more effectively, and convert more into sales.
How Does Marketing Automation Do All This?
Below are the main tactics involved in marketing automation: