When Marketing Budgets Are Tight, It’s Time to Get Back to the Basics
It’s true, we’re a marketing agency and we’re going to tell you that marketing is always important. And while [...]
Understanding Google’s 2020 Core Updates and How They Affect Your Website
Google rolled out two sets of Core Updates in 2020 – one in January and one in May. While Google never comes out and exactly says how they are changing their algorithms, they do announce how their changes intend to improve user interaction with their search platform. Learn more about how these changes affect your website and how it performs in Google search results.
Avoiding Search Engine Penalties – Meeting Google’s Mobile-Friendly Requirements
Have you ever wondered why Google gives you the results it does for your searches? It’s all based on [...]
A Look at Google’s New Search Console
Taking full advantage of the tools offered by Google is essential for a strong and successful marketing plan. At Ocreative, [...]
Google Ads: New Features You Need to Know
At the end of July, Google officially transitioned from Google Adwords to Google Ads and rolled out a few new features. The term “Google Ads” intentionally drops “words” from the title to better encompass the advertising solutions provided by Google outside of their search term-based Pay Per Click (PPC) functions such as web display, video, and in-app features. In this article, we dive into the most exciting changes Google made for the average business to utilize.
Content Marketing: What it is and Why Use it
Year after year, content marketing continues to rise in popularity. Consumers are paying less attention to traditional advertising efforts and are now drawn to authenticity, transparency and value, paving the way for the creation and rise of content marketing.
Connecting Online and Offline Branding for a Seamless Brand Experience
Consistency in brand messaging is nothing new to the marketing arena, but there are still lessons to be learned, especially in the small business community. Smaller marketing budgets require that every piece of print collateral, and every online experience, count. Ad pieces that land outside of an already recognized brand have little to no impact, and generally lack any real return on investment. In short, the details matter.
Top 5 Common Google AdWords Mistakes
Unfortunately, setting up AdWords campaigns isn’t always the easiest process; it requires knowledge and understanding of the platform to ensure campaigns are set up correctly. As a Milwaukee-based marketing agency, we constantly conduct audits and edit clients’ existing campaigns, and see a large variety of mistakes.
The Top 5 Ways to Grow Your Social Media Presence
Having a strong social media presence can help your business in several ways. Business’ social media platforms act as multiple gateways to a business’ website, creating an external linking structure and more opportunities to appear in search results. Social media creates a way to increase brand awareness and customer base.
Part 3: Dominate Your Local Market- Expanding Your Digital Footprint
Expanding your digital footprint is an important step in truly connecting with your consumers. Claiming online business listings, developing SEO for your website, spending a little time and money on locally targeted PPC campaigns, and following up with online reviews are the best ways to achieve an effective online presence for your local business.