Once your platform is set up and you have selected the strategies that work best to optimize your marketing efforts, it is time to write the content. Based on the current email marketing landscape, the following formatting trends are crucial to the usability and ROI of modern digital communication initiatives.
Carefully choosing the goals and structure of your email campaign while considering important formatting trends are key factors in creating successful email campaigns. Setting up the appropriate framework initially will save on time and expense later. Well-built email marketing campaigns can be adjusted based on response rate, while poorly structured initiatives require complete reorganization. In part two of our series, we will explore six different types of email marketing campaigns.
Any Google search for “email marketing” returns a staggering amount of hits including a wide variety of email marketing platforms bidding for your attention and your money. While choosing the right email marketing platform is essential, it is only half the battle. In part 1 of our email marketing series, we help you choose the right email marketing platform for your business and key factors to consider.
While digital ads can be a useful and successful component in marketing to new customers, the time-tested nature of print ads are more relevant than ever. Buying ad space in magazines, newspapers, and popular print are already considered commonplace, but businesses often forget the power of direct mail. So much so, that there is a widespread assumption that direct mail is dead.
Because email is such a prevalent communication tool both internally and externally, it is important to take the same level of care, and be just as thoughtful in emails to clients and business partners, as customer-facing communications. Here are three easy tips to remember to unify your business message and align your internal communications with your external brand presence.
Having a strong social media presence can help your business in several ways. Business’ social media platforms act as multiple gateways to a business’ website, creating an external linking structure and more opportunities to appear in search results. Social media creates a way to increase brand awareness and customer base.
To thrive in today's digital world, businesses need to thoroughly evaluate their customer retention marketing strategies, including the tools they use to reach their customers. Marketing automation is the most effective way to reach out and stay connected. Automated marketing requires the use of a software platform, comprising tools to better market to your target audience.
A new year means a new marketing plan and strategy. As you plan for 2018, one strategy we feel is the most important is diversity. Diversity in your marketing plan means not throwing all your marketing eggs in one basket, and instead putting your resources and efforts into employing multiple marketing tactics.
SharpSpring Social and the new Content Calendar are now available! SharpSpring Social includes powerful conversion tools you can only get with fully-integrated marketing automation. It’s designed to help you turn lead interactions into meaningful conversations that generate sales. Create, schedule & publish content to social media accounts from SharpSpring.
The rise of in-home voice-first devices and companies choosing to break the mold of traditional ads will influence what we will see next year. Take a look at what we think 2018 will bring and what you should focus on as we ring in the new year.