Color of the Year – Ocreative’s Pantone Prediction for 2021 The selection process for the Pantone Color of the [...]
We’ve discussed the importance of information architecture, how to build better websites, and how to amplify your brand messaging, but there’s a more subtle layer to marketing that’s often overlooked or misunderstood. Color psychology plays an important role in the effectiveness of marketing campaigns—setting the tone for both digital and print projects.
Consistency in brand messaging is nothing new to the marketing arena, but there are still lessons to be learned, especially in the small business community. Smaller marketing budgets require that every piece of print collateral, and every online experience, count. Ad pieces that land outside of an already recognized brand have little to no impact, and generally lack any real return on investment. In short, the details matter.
In celebration of 2018, we've put together our top 18 articles of 2017. Thank you to all of you for your support. Our clients, readers, and watchers have helped to make it a great year at Ocreative, and we are so grateful for all of you. We hope 2017 was just as fun, exciting, and profitable for you.
Waiting for the Pantone to release its Color of the Year is like the Super Bowl for color lovers, color enthusiasts, and color consultants. In fact, today at Ocreative, tears of pure joy were shed for the occasion. Pantone Color of the Year 2018 is an enchanting purple with strong blue undertones called Ultra Violet.
In an unexpected turn, the Pantone Color of the Year 2016 is not one color but a blend of [...]
Marsala feeds the mind, body and soul. The 2015 Pantone Color of the Year is infused with the energy of red-wine and [...]
How very exciting! Pantone announced today that the Pantone color of the Year is... click play below to reveal... [...]
Today is an exciting day for color as the Pantone Color Report for Spring 2014 was released to coincide with [...]