2018 Marketing Trends: How Marketing Will Change Next Year

The rise of in-home voice-first devices and companies choosing to break the mold of traditional ads will influence what we will see next year. Take a look at what we think 2018 will bring and what you should focus on as we ring in the new year.

By |December 27, 2017|Articles of Interest, Email Marketing, Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on 2018 Marketing Trends: How Marketing Will Change Next Year

Top 5 Tips for Creating Better Content for Your Website

If you are wanting to grow your online presence, one phrase you have probably heard before is “content is king”. It is true that content is a key driver of traffic to your website. Unfortunately, creating content isn’t as simple as it sounds. Not just any block of text will bring you traffic. Here our top 5 tips to ensure your content generates the traffic you need to grow your online presence.

By |December 19, 2017|Articles of Interest, Marketing Ideas, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on Top 5 Tips for Creating Better Content for Your Website

Pantone Color of the Year 2018 is Ultra Violet!

Waiting for the Pantone to release its Color of the Year is like the Super Bowl for color lovers, color enthusiasts, and color consultants. In fact, today at Ocreative, tears of pure joy were shed for the occasion. Pantone Color of the Year 2018 is an enchanting purple with strong blue undertones called Ultra Violet.

By |December 7, 2017|Color Consulting, Trends and Technology|Comments Off on Pantone Color of the Year 2018 is Ultra Violet!

The Evolution of a Brand

As the philosophers say, change is the only constant in life. Life is flux, and people evolve to progress. The brands that people depend on need to evolve, too. Logo identity is a vital part of any company’s brand. A brand sets the company's tone, image, and expectations.

By |November 15, 2017|Articles of Interest, Branding, Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on The Evolution of a Brand

Is Print Dead, or Not?

With the new developments in technology over the last few years, the phrase “print is dead” has been uttered with more frequency. While, yes, digital design and content are becoming more popular with each new advancement, people of every age still value print content and the benefits that come along with it.

By |October 18, 2017|Articles of Interest, Marketing Ideas, News/Announcements, Trends and Technology|Comments Off on Is Print Dead, or Not?

Lead Generation With Marketing Automation

Marketing automation can dramatically streamline your marketing process. It is designed to simplify and enhance your sales process, making it easier and more efficient. The process and software allow you to create more leads, nurture them more effectively, and convert more into sales.

By |July 13, 2017|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology, Website|Comments Off on Lead Generation With Marketing Automation

Remarketing or Retargeting—Connecting Targeted Ads to an Engaged Audience

Remember that time you were shopping online for a new pair of red Nike Air Max running shoes and then, a day later, while reading the news or checking the weather, you saw an ad displaying that same pair of shoes? Well, that is remarketing.

By |July 6, 2017|Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on Remarketing or Retargeting—Connecting Targeted Ads to an Engaged Audience

Importance of Website Security

WordPress has become by far the most popular website publishing platform on the Internet. Because of its popularity, WordPress has become a target for hacking attempts along with many other websites and platforms.

By |June 7, 2017|Email Marketing, Trends and Technology, Website, Website Design|Comments Off on Importance of Website Security