Quick Facts for Marketing to Each Generation
The Importance of Email Signatures (2025 Edition) [...]
Social Media Planning for 2021 – Calendar Dates You Can’t Miss
Happy New Year! 2021 is officially upon us and we’re diving headfirst into Q1 with content marketing. Reaching your target audience through simple acts of recognition is one of the easiest ways to create real connections.
Quick Facts for Marketing to Each Generation: Breaking Down Generational Marketing
Quick Facts for Marketing to Each Generation: Breaking Down [...]
Harnessing the Buying Power of Generation Z – Is It All About TikTok?
The best way to reach the younger generation of consumers is through tailored content marketing – leveraging your products or services in genuine ways that truly speak to this market. Diversifying your social media strategy to include new forms of social sharing like TikTok is key to reach new audiences and adapt to market changes.
Finding the Right Balance – Social Media’s Role in Marketing Strategy
Defining social media’s role in your marketing strategy is integral to optimizing your marketing efforts. Learn more about making social media work for you.
All About Hashtags
You hear it everywhere, hashtag this, hashtag that! But what [...]
Instagram Stories For Businesses
Instagram Stories is a feature on the social media app that allows users to post photos or videos that last only 24 hours. As the stories feature continues to grow in both active users and features, so do the opportunities for businesses. Instagram Stories has proven to be an effective marketing tool for businesses when optimized correctly.
Connecting Online and Offline Branding for a Seamless Brand Experience
Consistency in brand messaging is nothing new to the marketing arena, but there are still lessons to be learned, especially in the small business community. Smaller marketing budgets require that every piece of print collateral, and every online experience, count. Ad pieces that land outside of an already recognized brand have little to no impact, and generally lack any real return on investment. In short, the details matter.
The Top 5 Ways to Grow Your Social Media Presence
Having a strong social media presence can help your business in several ways. Business’ social media platforms act as multiple gateways to a business’ website, creating an external linking structure and more opportunities to appear in search results. Social media creates a way to increase brand awareness and customer base.
Part 3: Dominate Your Local Market- Expanding Your Digital Footprint
Expanding your digital footprint is an important step in truly connecting with your consumers. Claiming online business listings, developing SEO for your website, spending a little time and money on locally targeted PPC campaigns, and following up with online reviews are the best ways to achieve an effective online presence for your local business.
