Finding Key Patterns Among Each Generation
Understanding buying patterns is a huge part of an effective marketing strategy. At the end of the day, whether you’re trying to get people to buy a product, invest in an idea, or take an action, you’re selling something. Understanding the buying philosophy of each generation is key to creating effective messaging and marketing campaigns that convert. According to CGK, all generations exhibit similar characteristics like communication, shopping, and motivation preferences because they have experienced similar trends at approximately the same life stage and through similar channels. (CGK) This means that members of any particular generation will develop and share similar values, beliefs, and expectations. In other words, what works for one group is not likely to work for the next.
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