Start with Basic Holidays
Show your target audience you know how to celebrate! Take a look at the U.S. Federal Holidays list for a quick guide of when to post. A short, thoughtful message about the holiday or a shared image can make all the difference in showing your target customers you care. The U.S. Office of Personnel Management (OPM) lists the following nationally recognized list of holidays:
Friday, January 1 – New Year’s Day
Monday, January 18 – Birthday of Martin Luther King, Jr.
Wednesday, January 20 – Inauguration Day
Monday, February 15 – Washington’s Birthday
Monday, May 31 – Memorial Day
Monday, July 5 – Independence Day
Monday, September 6 – Labor Day
Monday, October 11 – Columbus Day
Thursday, November 11 – Veterans Day
Thursday, November 25 – Thanksgiving Day
Friday, December 24 – Christmas Day
Based on your audience demographics, you may want to include additional cultural holidays like Hannukah, Kwanza, Ramadan, or the Chinese New Year. There are other non-Federal holidays to consider as well: Mother’s Day, Father’s Day, Earth Day, etc. It only takes a moment to consider what your customers are really celebrating and acknowledging their culture can leave quite the impact.