The Do’s and Don’ts of Hashtag Usage
DO: make sure your hashtags are clear and concise. Combining too many words or making too lengthy of a hashtag can make it difficult to remember and dissuade users from using it. Create a signature hashtag for your brand, whether you use your brand name, your slogan, or a mixture of things, be sure to use it on all your posts consistently. This helps with brand recognition, allows you to be discovered by users, and allows others to connect that hashtag with your brand.
DON’T: use irrelevant hashtags for your post or Tweet – this causes user confusion and annoys users who are trying to search for relevant content. As attractive as it may be to use “#CatsOfInstagram” to harness the millions of users searching that hashtag, if your post doesn’t have a cat, don’t do it – you’ll get flagged and your post may be taken down. (Sprout Social).
DO: be sure to have some fun! Hashtags are not only relevant, but they are also a major player in the social media cultural zeitgeist – make sure you meet social media users where they are. In short, don’t be boring. Hashtags should be a fun addition to your social media posts, adding a human face to your brand! Find something that sets you apart and run with it!
If you are unsure how to incorporate hashtags into your social media initiatives, contact Ocreative today!
Ocreative is a Milwaukee marketing agency, with expertise and broad experience in developing digital marketing strategies, and growing their online presence, for their clients. The company’s core values include offering the highest level of customer service, award-worthy quality, and performance that surpasses client expectations. Ocreative is located just outside Milwaukee, and works with clients locally, nationally, and globally. Their clients have access to some of the most fun and knowledgeable professionals around – ones who inspire, educate, and problem solve. The agency provides marketing and brand strategy, advertising and design, website design and social media, and video expertise to their clients, fulfilling their desire for business growth, and their aspiration to make a mark on their industry.