It All Comes Down to Tailored Marketing and Brand Experience
We probably sound like a broken record at this point, but younger generations, Millennials and Gen Z alike, are searching for genuine connection. The best way to reach these consumers is through tailored content marketing – leveraging your products or services in genuine ways that truly speak to this market. Gone are the days of one-size-fits-all marketing. Now is not the time to fight against trends, but to embrace them and make the most of it. As Gen Z moves into early adulthood, their buying power will only grow – it’s time to adapt. We strongly encourage diversifying your social media strategy to include new forms of social sharing like TikTok to reach new audiences. As market changes occur, it’s best to be an early adapter and show authentic interest in consumer-driven trends rather than join late and appear disingenuous.