Marsala feeds the mind, body and soul.
The 2015 Pantone Color of the Year is infused with the energy of red-wine and because of it’s strong undertones of brown, it further radiates characteristics of confidence and strength and feels a natural and comfortable.
In previous years, we saw Tangerine Tango, a color which helped us recharge during the challenging economic times of 2012. In 2013, we met Emerald, a color that helped our well-being and our balance while giving us harmony and renewal. In 2014, we needed to boost creativity, originality and confidence and we found that with Radiant Orchid. Looking forward to 2015, we needed a color that fits with us ‘right now.’ In an age of loudness and technology, Pantone’s in-depth color research, which spanned across several industries, identified that there was a need for people to pull back to a quieter, more comfortable place where they could find contentment and warmth. This feeling can be had in the color, Marsala, the 2015 Color of the Year, and member of the brown color family.
Adding texture to the Marsala layers in additional meaning and color depth. With a matte finish, it speaks to earthiness and the feeling of being grounded. With a gloss or shimmery finish, it speaks to a natural sophistication and elegance. This depth of meaning, and how it changes with texture, allows the color to be versatile in the way that it expresses moods and works seamlessly across design industries and applications.
I’ve never met a color that I didn’t love, but I must admit, when I first heard the news announcement about the new Pantone Color of the Year, I felt a bit confused as to why it had become the choice. Looking back, I believe it was because I had become accustomed to Pantone choosing brighter colors for their Color of the Year selection that I felt a slightly “off-balance” when Marsala was announced. After discussions with my color colleagues and listening to the executive director and the vice president of the Pantone Color Institute talk about the color, I now understand the choice and the research behind the selection. For someone who personally likes when things are new and different, change isn’t always easy. In fact, change can be down-right hard but once you open your mind to the idea of change, it can be so rewarding. I am now in love with this color and it’s versatility and I do agree with Pantone that we will see this color infiltrate quickly in the market.