Why Does the Pantone Color Institute Select the Color?
Pantone is deeply rooted in graphics, textiles, products, and home and interior design. Before the development of the Pantone Matching System in 1963, there was no widely accepted universal language of color. The new matching system allowed for the “faithful selection, articulation, and reproduction of consistent, accurate color anywhere in the world.” (Pantone)
Pantone made it possible to name, categorize, reference, and reproduce colors efficiently and effectively regardless of region, language, material, or finish. Pantone’s color language has since become the point of reference for all color conscious industries like textiles, apparel, beauty, interiors, architectural and industrial design, encompassing over 10,000 color standards across multiple materials including printing, textiles, plastics, pigments, and coatings. (Pantone) In other words, they are the international authority on color.