Having the right imagery to complement your brand can help increase recognition, as well as capture the attention of more viewers. However, it is important to take the time to determine the kind of imagery that will make sense in association with your name, as well as how to use the imagery to its best effect.
Video is a fast-growing industry thanks to the constant evolution of video content creation and sharing. Looking at this growing love of video and the success it has managed, businesses and brands are working to determine how it can be used to increase their brand’s reach.
With the new developments in technology over the last few years, the phrase “print is dead” has been uttered with more frequency. While, yes, digital design and content are becoming more popular with each new advancement, people of every age still value print content and the benefits that come along with it.
If you are a for-impact organization/nonprofit, Google gives your organization the opportunity to advertise on their Google Adwords platform for free. Yes, that’s right; we said free. This is an excellent opportunity to get your message out to the world and inform people about your cause.
As a business, it is sometimes difficult to decide whether to invest your marketing dollars in Pay Per Click (PPC) or Search Engine Optimization (SEO). In this article, we will break down PPC and SEO to help you decide which is the best fit for your business and marketing budget.
The use of live video is one of the largest trends we have seen in 2017. It gives brands the opportunity to be authentic by creating unfiltered and unedited content. Many different social media platforms have adopted the ability to stream live video so you can reach your audience. In this article, we explain live video, why your brand should be utilizing it, and the different platforms to use.
One of the biggest challenges companies and marketers face is measuring the ROI of their marketing campaigns and efforts. By using marketing automation software, you can link your sales with marketing campaigns and determine which campaigns are performing and which are falling short.
Marketing automation can dramatically streamline your marketing process. It is designed to simplify and enhance your sales process, making it easier and more efficient. The process and software allow you to create more leads, nurture them more effectively, and convert more into sales.
Remember that time you were shopping online for a new pair of red Nike Air Max running shoes and then, a day later, while reading the news or checking the weather, you saw an ad displaying that same pair of shoes? Well, that is remarketing.
A hashtag is made by prefacing words or phrases with the symbol #. Hashtags do not contain any spaces and they give your posts more exposure. Different from hashtagging, tagging refers to using a social handle or username of a person or business in your post or photo.
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