What is it?
Facebook is the largest and most popular social media network in the world. According to Zephoria, as of May 8, 2017, there are 1.94 billion monthly active Facebook users. That being said, no matter what type of business you have, it is essential for you to be on Facebook.
Facebook can help you grow your brand by creating a follower base, through which you can increase your brand visibility, allowing you to communicate and engage with your followers, drive traffic to your website, and generate leads. Whether your business model is B2B or B2C, Facebook is beneficial for both.
Types of Posts:
Anything and everything! Facebook is extremely versatile; you can post pictures, videos, updates, articles, and much more. It is a great way not only to show your company’s personality but also to promote your services or products and interact with your Facebook community.