Interaction & Engagement
Videos can help bridge the gap between a company and the viewers. Companies can take video around the office for a day, visually demonstrating what makes them different than the competition, as well as showing viewers the kind of people who work there and the work they do. Certain companies have also taken advantage of new video capabilities through social media to make a connection with fans and have included user-generated content or ideas in their campaigns (Scion Social). This interaction helps make the brand feel more personal and encourages users to become more invested in the company through their involvement.
Using video can be a great marketing tool to help show emotions that might be difficult to convey in print or in a single image. There are endless possibilities for content. The ease of distribution helps spread brand awareness and makes content more accessible, as well as creates connections between the brand and the user.
If you are looking to create a video to strengthen your brand, Ocreative can help. Check out our portfolio for samples of our award-winning video work, or contact us for more information.
Bright, honest, digital innovators and creative gurus, Ocreative is recognized as an International award-winning, full-service, integrated marketing agency. Since 2003, they have been getting big results for their trusting clients and that puts big smiles on everyone’s faces. Ocreative is headquartered in Wisconsin, but their clients are located all across the United States, from Massachusetts to Hawai‘i. Ocreative’s expertise and portfolio include marketing and strategy, advertising and design, websites and digital and video and multimedia.