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2018 Marketing Trends: How Marketing Will Change Next Year

By |December 27, 2017|Articles of Interest, Email Marketing, Marketing Ideas, Search Engine Optimization, Trends and Technology|

The rise of in-home voice-first devices and companies choosing to break the mold of traditional ads will influence what we will see next year. Take a look at what we think 2018 will bring and what you should focus on as we ring in the new year.

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Measuring ROI of your Marketing Campaigns

By |August 2, 2017|Articles of Interest, Email Marketing, Marketing Ideas|

One of the biggest challenges companies and marketers face is measuring the ROI of their marketing campaigns and efforts. By using marketing automation software, you can link your sales with marketing campaigns and determine which campaigns are performing and which are falling short.

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Out-Of-Home Advertising in 2018

By |August 16, 2018|Articles of Interest, Marketing Ideas, Trends and Technology|

Until recently, two unique features set out-of-home (OOH) advertising apart from other forms of media in the industry – its minimal content requirements and large presence in a physical place. In the past, OOH’s single focus was on location placement without excessive regard to the content of the piece. With advancements in technology and the growing presence of digital screens in public places, the OOH arena is evolving fast.

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The Importance of Business Cards in Today’s Digital World

By |April 26, 2018|Articles of Interest, Branding, Marketing Ideas, Trends and Technology|

Business cards continually remain an important piece of business collateral, even as we evolve digitally. As a first impression, business cards are the first step in introducing your brand to a new contact. Business cards are tangible items that carry more weight than a quick email or contact share on a smartphone. Different design elements ensure your business card attracts attention and drives recipients to your online presence.

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The Art of Business Email: Three Tips to Writing Effective Communications

By |March 22, 2018|Articles of Interest, Branding, Email Marketing, Just for Fun, Marketing Ideas|

Because email is such a prevalent communication tool both internally and externally, it is important to take the same level of care, and be just as thoughtful in emails to clients and business partners, as customer-facing communications. Here are three easy tips to remember to unify your business message and align your internal communications with your external brand presence.

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2018 Website Design Trends

By |January 10, 2018|Articles of Interest, Marketing Ideas, Search Engine Optimization, Website, Website Design|

As a Milwaukee website design company, we love to predict what trends we will see in the upcoming year. In 2017, we saw simplistic, flat designs with an emphasis on mobile-first. With mobile still a major trend, we believe 2018 will be the year of the user with websites being tailored to increase overall user experience.

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Our Most Popular Articles of 2017

By |December 27, 2017|Articles of Interest, Branding, Color Consulting, Domains, Email Marketing, Google Series, Hosting, Just for Fun, Marketing Ideas, News/Announcements, Non-Profit, Search Engine Optimization, Social Media, Trends and Technology, Video, Website, Website Design|

In celebration of 2018, we've put together our top 18 articles of 2017. Thank you to all of you for your support. Our clients, readers, and watchers have helped to make it a great year at Ocreative, and we are so grateful for all of you. We hope 2017 was just as fun, exciting, and profitable for you.

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