Don’t forget the back: don’t leave the backside of your business card blank! Utilize this space to include more branding elements, a full-color logo, a slogan, or mark. Historically, some industries used the back of the card to write detailed notes, but advancements in digital sharing have rendered this process obsolete. Take advantage of this space to show who you are as a company and make a noteworthy statement.
Tell your branding story: consistent branding ensures the same message is received each time a person comes in contact with your brand. A business card is your first encounter, so make it count. An eye-catching design or graphic is enough to drive the recipient to your online presence – make sure the message, tone, and style match and stand out.
Paper weight is key: thicker paperweight emphasizes quality and confidence. A heavy cardstock can speak volumes about who you are as a person and the values of your business. Thinner paperweight often appears inferior and leaves an impression of low quality and thoughtlessness. While lighter paper weight may not always generate a negative opinion, it is more likely to be forgotten.
Texture and embellishment: adding texture to your business card is a great way to add interest to the overall design and tactile experience of the card. Print techniques such as spot UV and embossing can add depth and interest, driving people to take notice once they feel the texture of the card.
Coating: business cards can now be printed on papers with different finishes, such as matte, silk, deckle, or eggshell. Coatings can add to the weight and overall textural quality of the card.