Connecting Online and Offline Branding for a Seamless Brand Experience

Consistency in brand messaging is nothing new to the marketing arena, but there are still lessons to be learned, especially in the small business community. Smaller marketing budgets require that every piece of print collateral, and every online experience, count. Ad pieces that land outside of an already recognized brand have little to no impact, and generally lack any real return on investment. In short, the details matter.

April 19th, 2018|Articles of Interest, Branding, Color Consulting, Marketing Ideas, Search Engine Optimization, Social Media, Website, Website Design|

The Art of Business Email: Three Tips to Writing Effective Communications

Because email is such a prevalent communication tool both internally and externally, it is important to take the same level of care, and be just as thoughtful in emails to clients and business partners, as customer-facing communications. Here are three easy tips to remember to unify your business message and align your internal communications with your external brand presence.

March 22nd, 2018|Articles of Interest, Branding, Email Marketing, Just for Fun, Marketing Ideas|

The Top 5 Ways to Grow Your Social Media Presence

Having a strong social media presence can help your business in several ways. Business’ social media platforms act as multiple gateways to a business’ website, creating an external linking structure and more opportunities to appear in search results. Social media creates a way to increase brand awareness and customer base.

March 15th, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Search Engine Optimization, Social Media, Trends and Technology|

Customer Retention Using Marketing Automation

To thrive in today's digital world, businesses need to thoroughly evaluate their customer retention marketing strategies, including the tools they use to reach their customers. Marketing automation is the most effective way to reach out and stay connected. Automated marketing requires the use of a software platform, comprising tools to better market to your target audience.

March 8th, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology|

Part 3: Dominate Your Local Market- Expanding Your Digital Footprint

Expanding your digital footprint is an important step in truly connecting with your consumers. Claiming online business listings, developing SEO for your website, spending a little time and money on locally targeted PPC campaigns, and following up with online reviews are the best ways to achieve an effective online presence for your local business.

February 27th, 2018|Articles of Interest, Marketing Ideas, Search Engine Optimization, Social Media, Trends and Technology|

Part 2: Dominate Your Local Market- Traditional Media

Tying traditional media practices to in-person strategies can boost brand awareness, preserve your reputation, and attract new customers. Whether you create and launch a local marketing strategy on your own or with help, the benefits of extending your local reach will greatly outweigh the comfort of inaction.

February 22nd, 2018|Articles of Interest, Marketing Ideas|

Part 1: Dominate Your Local Market- Person to Person Marketing

Although marketing trends can change quickly, there are some tried-and-true methods found in both in-person and via digital and traditional media that can take your business to the next level. Join us for this three-part series in which we explore these methods in two channels: person-to-person and digital and traditional media.

February 15th, 2018|Articles of Interest, Marketing Ideas|

Video Marketing Platforms

Video marketing is becoming an essential part of building a campaign strategy. Once you have produced your video, you must decide how you want to distribute it. Using social media as a method of sharing your video with the public can be a great way to gain traction for your brand and give users the chance to interact with your content. In this article we will discuss a few of the platforms that you can use to share your video content.

February 8th, 2018|Articles of Interest, Marketing Ideas, Video|

The Value of a Diverse Marketing Plan

A new year means a new marketing plan and strategy. As you plan for 2018, one strategy we feel is the most important is diversity. Diversity in your marketing plan means not throwing all your marketing eggs in one basket, and instead putting your resources and efforts into employing multiple marketing tactics.

February 1st, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Search Engine Optimization, Social Media, Trends and Technology|

Interpreting Google Analytics

Google Analytics is a great tool, but determining the meaning of each of its metrics can sometimes be confusing. In this article, we clear up any confusion you may have on certain data terms to ensure you are interpreting your Google Analytics data correctly.

January 25th, 2018|Articles of Interest, Google Series, Marketing Ideas, Search Engine Optimization, Trends and Technology|