Many of us are familiar with the experience of scrolling through social media feeds, breezing through photos and text, when up comes a video. The moving images contrast with the sea of text and static imagery, drawing you in as you watch a company’s newest attempt to win you over to its brand.
Video marketing is becoming an essential part of building a campaign strategy. In our previous video marketing blog, Video Marketing & Engagement, we covered the different types of videos, such as brand videos, demonstration videos, and testimonials as well as a brief overview of what it takes to produce a video.
Once you have produced your video, you must decide how you want to distribute it. Using social media as a method of sharing your video with the public can be a great way to gain traction for your brand and give users the chance to interact with your content. In this article, we will discuss a few of the platforms that you can use to share your video content.