The final way businesses can increase their customer retention rate is to provide free value to customers, delivered via a marketing automation platform. This added value does not need to be triggered by a specific action, but merely to keep up engagement. It could be in the form of important information, such as blog articles and infographics, or special promotional items and coupon codes to encourage further spending. It is important to show customers appreciation by sending them tailored, interesting content that they are likely to interact with and find useful. Marketing automation software can help identify and track what your customers are interested in and streamline the process of sending more relatable content to your existing customers on a regular basis.
Ocreative is a Gold-Level Certified Agency Partner with SharpSpring, a marketing automation platform with a powerful set of marketing and sales tools—see our certification. Sharpspring empowers sales and marketing teams to drive more leads, convert more of those leads into sales, and optimize their ROI.