Instagram Stories is a feature on the social media app that allows users to post photos or videos that last only 24 hours. As the stories feature continues to grow in both active users and features, so do the opportunities for businesses. Instagram Stories has proven to be an effective marketing tool for businesses when optimized correctly.
While the idea of creating promotional items seems relatively easy, there are some pitfalls companies should avoid when designing their promotional item campaign. Avoid using items that most people have seen or receive regularly, choose items based on your brand, and give out items that make sense to your target audience.
Website developers continually seek new and innovative ways to display information that reaches audiences in an efficient and effective way. Occasionally, usability and design meet to create a new layout or format that revolutionizes the way websites are built. Some updates, however, seem useful in theory, but are not in practice. One recent trend uses automatic image sliders or carousels that seem useful for providing a large amount of information while taking up limited space above-the-fold.
Ocreative has been recognized for groundbreaking work in print media and web design at the 24th Annual Communicator awards. Receiving two coveted Silver Distinction awards for our print work with a few of our favorite nonprofits, INPEACE and the Funeral Service Foundation, and a third Silver Distinction for our work on the Oconomowoc Chamber website.
Any Google search for “email marketing” returns a staggering amount of hits including a wide variety of email marketing platforms bidding for your attention and your money. While choosing the right email marketing platform is essential, it is only half the battle. In part 1 of our email marketing series, we help you choose the right email marketing platform for your business and key factors to consider.
Because email is such a prevalent communication tool both internally and externally, it is important to take the same level of care, and be just as thoughtful in emails to clients and business partners, as customer-facing communications. Here are three easy tips to remember to unify your business message and align your internal communications with your external brand presence.
As we saw on our 2018 marketing trends list, the use of voice search is only growing in popularity. With the popularity of voice search only growing, it is important to recognize this shift, and implement SEO tactics to help optimize your website for voice search so you are not missing out on any opportunities.
SharpSpring Social and the new Content Calendar are now available! SharpSpring Social includes powerful conversion tools you can only get with fully-integrated marketing automation. It’s designed to help you turn lead interactions into meaningful conversations that generate sales. Create, schedule & publish content to social media accounts from SharpSpring.
In celebration of 2018, we've put together our top 18 articles of 2017. Thank you to all of you for your support. Our clients, readers, and watchers have helped to make it a great year at Ocreative, and we are so grateful for all of you. We hope 2017 was just as fun, exciting, and profitable for you.
In its essence, typography is how a word looks, including what font (typeface) it is set in, what color it is, and how dramatic and decorative, or how practical, it is. The possibilities are almost endless, especially when you consider hand-lettering (the process of creating letters by hand) and the continual creation of new fonts
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