Any Google search for “email marketing” returns a staggering amount of hits including a wide variety of email marketing platforms bidding for your attention and your money. While choosing the right email marketing platform is essential, it is only half the battle. Short attention spans, screen-switching, and full inboxes are all obstacles in getting your content in front of your audience. Constructing and implementing a successful email campaign is less about the platform and more about the structure, but we will cover both in this three-part email marketing series.
According to a study by the Radicati Group, each day, the average office worker receives 121 emails. It is not stopping there — email continues to grow in usage. By 2020 the Radicati Group predicts that email will have over three billion users worldwide. With stats like that, it is easy to understand why email is a constant form of communication, both privately and professionally, for most consumers in the US. Email marketing is a great strategy to reach consumers wherever they are – at work, at home, or on the go.