Understanding Google’s 2020 Core Updates and How They Affect Your Website
Google rolled out two sets of Core Updates in 2020 – one in January and one in May. While Google never comes out and exactly says how they are changing their algorithms, they do announce how their changes intend to improve user interaction with their search platform. Learn more about how these changes affect your website and how it performs in Google search results.
Social Media Planning for 2021 – Calendar Dates You Can’t Miss
Happy New Year! 2021 is officially upon us and we’re diving headfirst into Q1 with content marketing. Reaching your target audience through simple acts of recognition is one of the easiest ways to create real connections.
Introducing Ocreative’s New Website
A Refreshing Twist for 2020: Introducing Ocreative’s New Website If you’ve perused our marketing insights articles, you’ve probably noticed we talk a lot about the importance of [...]
Twice as Nice – Ocreative Honored with 10 Communicator Awards for Second Year in a Row
Twice as Nice – Ocreative Honored with 10 Communicator Awards for Second Year in a Row It’s no secret that 2019 kept the Ocreative team very busy. [...]
Color of the Year – Ocreative’s Pantone Prediction for 2021
Color of the Year – Ocreative’s Pantone Prediction for 2021 The selection process for the Pantone Color of the Year began over 20 years ago, “as people were asking [...]
When Marketing Budgets Are Tight, It’s Time to Get Back to the Basics
When Marketing Budgets Are Tight, It’s Time to Get Back to the Basics It’s true, we’re a marketing agency and we’re going to tell you that marketing is important [...]
Quick Facts for Marketing to Each Generation: Breaking Down Generational Marketing
Quick Facts for Marketing to Each Generation: Breaking Down Generational Marketing We’ve been hearing a lot lately about the different generations in our country, but what does it all [...]
Avoiding Search Engine Penalties – Meeting Google’s Mobile-Friendly Requirements
Have you ever wondered why Google gives you the results it does for your searches? It’s all based on the mechanism of a search engine. Search engines like Google, [...]
Consumer Data Protection and You – Understanding the Requirements of the California Consumer Privacy Act
Consumer Data Protection and You – Understanding the Requirements of the California Consumer Privacy Act The General Data Protection Regulation (GDPR) law passed in 2018 by the European Union aimed [...]
Revisiting the Need to Advertise During a Recession: A Current Market Analysis
We’ve noticed a lot more traffic to our two blogs: When times are good you should advertise, when times are bad you MUST advertise and Market your business through the recession over the last couple of weeks. This is definitely understandable given the recent market shift. We took some time to revisit these blogs and provide you with updated information and analysis on effectively marketing through a recession.