Introducing Ocreative’s New Website
A Refreshing Twist for 2020: Introducing Ocreative’s New Website If you’ve perused our marketing insights articles, you’ve probably noticed we talk a lot about the importance of [...]
Twice as Nice – Ocreative Honored with 10 Communicator Awards for Second Year in a Row
Twice as Nice – Ocreative Honored with 10 Communicator Awards for Second Year in a Row It’s no secret that 2019 kept the Ocreative team very busy. [...]
Color of the Year – Ocreative’s Pantone Prediction for 2021
Color of the Year – Ocreative’s Pantone Prediction for 2021 The selection process for the Pantone Color of the Year began over 20 years ago, “as people were asking [...]
When Marketing Budgets Are Tight, It’s Time to Get Back to the Basics
When Marketing Budgets Are Tight, It’s Time to Get Back to the Basics It’s true, we’re a marketing agency and we’re going to tell you that marketing is important [...]
Quick Facts for Marketing to Each Generation: Breaking Down Generational Marketing
Quick Facts for Marketing to Each Generation: Breaking Down Generational Marketing We’ve been hearing a lot lately about the different generations in our country, but what does it all [...]
Avoiding Search Engine Penalties – Meeting Google’s Mobile-Friendly Requirements
Have you ever wondered why Google gives you the results it does for your searches? It’s all based on the mechanism of a search engine. Search engines like Google, [...]
Consumer Data Protection and You – Understanding the Requirements of the California Consumer Privacy Act
Consumer Data Protection and You – Understanding the Requirements of the California Consumer Privacy Act The General Data Protection Regulation (GDPR) law passed in 2018 by the European Union aimed [...]
Revisiting the Need to Advertise During a Recession: A Current Market Analysis
We’ve noticed a lot more traffic to our two blogs: When times are good you should advertise, when times are bad you MUST advertise and Market your business through the recession over the last couple of weeks. This is definitely understandable given the recent market shift. We took some time to revisit these blogs and provide you with updated information and analysis on effectively marketing through a recession.
Getting Through Work from Home Together – 5 Tips to Stay Sane
We’ve all experienced a lot of change over the last couple of weeks due the spread of COVID-19. Many are transitioning to work from home as part of our nation’s social distancing plan. And what seems like a great opportunity to help us all slow down and relax can actually feel quite stifling, but we’ve got to get through it somehow.
Harnessing the Buying Power of Generation Z – Is It All About TikTok?
The best way to reach the younger generation of consumers is through tailored content marketing – leveraging your products or services in genuine ways that truly speak to this market. Diversifying your social media strategy to include new forms of social sharing like TikTok is key to reach new audiences and adapt to market changes.