Marketing insights and marketing articles by Ocreative, an award winning Milwaukee based marketing agency.
Avoiding Search Engine Penalties – Meeting Google’s Mobile-Friendly Requirements
Have you ever wondered why Google gives you the results it does for your searches? It’s all based on the mechanism of a search engine. Search engines like Google, [...]
Consumer Data Protection and You – Understanding the Requirements of the California Consumer Privacy Act
Consumer Data Protection and You – Understanding the Requirements of the California Consumer Privacy Act The General Data Protection Regulation (GDPR) law passed in 2018 by the European Union aimed [...]
Revisiting the Need to Advertise During a Recession: A Current Market Analysis
We’ve noticed a lot more traffic to our two blogs: When times are good you should advertise, when times are bad you MUST advertise and Market your business through the recession over the last couple of weeks. This is definitely understandable given the recent market shift. We took some time to revisit these blogs and provide you with updated information and analysis on effectively marketing through a recession.
Getting Through Work from Home Together – 5 Tips to Stay Sane
We’ve all experienced a lot of change over the last couple of weeks due the spread of COVID-19. Many are transitioning to work from home as part of our nation’s social distancing plan. And what seems like a great opportunity to help us all slow down and relax can actually feel quite stifling, but we’ve got to get through it somehow.
Harnessing the Buying Power of Generation Z – Is It All About TikTok?
The best way to reach the younger generation of consumers is through tailored content marketing – leveraging your products or services in genuine ways that truly speak to this market. Diversifying your social media strategy to include new forms of social sharing like TikTok is key to reach new audiences and adapt to market changes.
Finding the Right Balance – Social Media’s Role in Marketing Strategy
Defining social media’s role in your marketing strategy is integral to optimizing your marketing efforts. Learn more about making social media work for you.
Color Psychology – What is it All About?
We’ve discussed the importance of information architecture, how to build better websites, and how to amplify your brand messaging, but there’s a more subtle layer to marketing that’s often overlooked or misunderstood. Color psychology plays an important role in the effectiveness of marketing campaigns—setting the tone for both digital and print projects.
Ocreative Mixtapes: Volume 9 – Wendy’s Mix
As a team, we’ve had a really great time sharing our music and more about ourselves, but we would be remiss to leave out, arguably, one of our most important [...]
Make Your Website Menu Work for You
To help avoid the pitfalls of a poor menu structure and bad user experience, we’ve put together three important tips to consider when developing navigation structure and site maps.
Ocreative Mixtapes: Volume 8 – Andrea’s Mix
In our eighth installment of Ocreative Mixtapes, Andrea, our Chief Creative Officer and Founder of Ocreative is sharing her playlist and more about herself.