The mass development of websites led search engines to develop technology to filter out unnecessary information based on what users were searching. Marketing strategies like search engine optimization allowed companies to better understand their consumers, what they wanted, how they reacted to particular campaigns, and what they may react to in the future. This created a more in-depth, intuitive approach to marketing that focusses more on curated content for specific audiences rather than interruptive content designed for any user. “Smart marketing” now offers interactive, customer-based marketing strategies that have sparked omnichannel marketing solutions using social media, blogs, Google Ads, and TV commercials).
As technology develops and we begin to understand consumer habits in a clearer way, marketing will continue to evolve. All we can say at Ocreative is that we are excited to see what happens next!