Events vs Sessions
GA4 tracks events instead of sessions, page views, or ‘hits’. An event is any action a user can take on a website like adding a product to a cart, watching a video, or completing a form. Tracking events can help businesses better understand what actions need to be taken to achieve any given outcome. By measuring events like button clicks, downloads, and page navigation, we can determine whether the structure and content of a website is effective enough to ensure a conversion (purchasing an item, filling out a form, etc.) Event tracking makes it easier to create traffic and sales funnels*, allows users to use AI-powered insights, provides cross-platform tracking, implements a nearly flawless integration with Google ads, and even gives users codeless tracking.
Event tracking makes it easier to:
- Create traffic and sales funnels which allow businesses to better identify and nurture leads
- Use AI-powered insights thattrack data trends for different target audiences
- Provide cross-platform tracking which allowsus to see a consumers purchase journey from start to finish
- Flawlessly integrate Google Ads performance into reporting for a more detailed view of your digital marketing performance
Allows for codeless tracking making it easier to measure and track events