For example, a building contractor may offer five services: roofing, siding, remodeling, gutters, and paving. If they are focused on large projects and one-off gutter replacements are not as profitable, their services menu should reflect these priorities. If they focus on large products, the ideal services menu structure would look something like the following: Remodeling, Roofing, Siding, Paving, and Gutters. (This would be determined through cost/profit analysis of their services). Or, they could consider lumping their dedicated Gutters page under Siding or Remodeling so the service appears as an add-on offer rather than a stand-alone option. Essentially, you want to draw users to what is most profitable/what you like to do first, by ordering your service menu accordingly.