LMI Packaging Website
The Client
LMI Packaging helps businesses design, develop, and print packaging labels across diverse industries in the United States. Their team has been serving the unique needs of the flexible packaging market for over 50 years. Their philosophy “working together, growing together” permeates through everything they do; from internal development to process improvement and advancement. LMI works with their customers to elevate their packaging and processes to take their brand and product to the next level.
The Request
LMI connected with Ocreative to create a contemporary version of their logo and to design and develop a new website that reflected their continuous advancement. Their primary goal for the redesign process of the website was to offer users a clean, modern design and easy navigation experience. They wanted potential customers to easily find the flexible packaging information they are looking for quickly and seamlessly. They also wanted the new website to mark their expansion into new markets and technologies.
The Strategy
To begin the process, the Ocreative team put on some hard hats and protective boots and took a tour of the LMI facilities. We got to see their entire customer-centered design, development, and execution process from start to finish. During our visit, we planned a photo shoot with our in-house photographer to capture custom images of their equipment, team, and processes to use on the new website.
We continued with our website survey and analysis process, merging their goals and objectives with what we learned from our own qualitative research in their industry. We developed a site map that categorized their services and offerings by market, product, and capability to capture leads from all forms of search traffic.
Our design team created a custom photo treatment that uses pops of color to highlight important details in each photo. They also created a series of custom icons that we used throughout the site to help define LMI’s processes and products and make them more palatable to users.
The Outcome
We worked with the LMI team to implement a new CRM and embedded forms throughout the site to drive leads to the right departments. Through clean design, custom copy, and thoughtful information grouping, we were able to better convey all that LMI has to offer and convert more web traffic to real project leads.
