While I-VAC was developed by physicians, for physicians, it was important to create a branding story that resonated with the general public as well. Given the diversity of opinion surrounding COVID-19 vaccination, we wanted to approach the topic with nuance and optimism.
We started by creating a strong color palette that feels both dependable and forward thinking. With colors like Honeycomb, Jade, and Orchid Fuscia, this palette effortlessly blends confidence with an inviting feel to create a welcoming experience for onlookers.
Next, we worked with the I-VAC team to identify imagery that both represent the COVID-19 vaccination process and the well being of Illinoisans. Through a series of learning and design sessions, we developed a mark that pairs the outline of Illinois with the friendly image of a band aid and the name of their organization. The final logo is both professional and approachable, helping to bridge the gap between physicians and the general public, while offering legitimacy to the outreach organization.