Lake Country Pediatrics
VIDEO
Bringing Care to Life Through Video
Lake Country Pediatrics (LCP) is a trusted pediatric care provider with clinics in Oconomowoc and Delafield, Wisconsin. Known for their patient-first approach, LCP offers comprehensive medical services from newborn care through adolescence, delivered by a team of providers who prioritize family-centered, compassionate healthcare.
Building Trust With Prospective Parents via Engaging Visual Storytelling
LCP wanted to create a series of professional, approachable videos that would:
- Introduce their team of providers to prospective families.
- Show their welcoming clinic environment.
- Highlight their personalized, relationship-based style of pediatric care.
They needed video content that could live on their website and social channels, providing a friendly, authentic first impression for families choosing a pediatrician.
Filming Interviews and Clinic Footage to Build Trust and Connection
Ocreative partnered closely with LCP to craft a video series that blended professionalism with warmth. We handled:
- Concept Development & Storyboarding: ensuring each video aligned with brand tone and patient needs.
- On-Site Filming: capturing authentic provider interactions and clinic details in a natural, approachable style.
- Motion Graphics & Editing: adding polish with titles, transitions, and brand-aligned graphics to ensure consistency.
- Multi-Use Content Strategy: optimizing video length and formatting for use on the LCP website, YouTube, and social platforms.
Using video storytelling to connect with families.
THE RESULTS
The resulting video library provided LCP with versatile, engaging content that continues to strengthen their digital presence. Outcomes included:
- Enhanced website engagement, with video content helping families get to know providers before scheduling visits.
- Increased trust and relatability, positioning LCP as not just a healthcare provider but a supportive partner for families.
- A polished, reusable asset library that supports both new patient acquisition and long-term brand credibility.
2016 Silver Award of Excellence, Milestones, Online Video, The Communicator Awards
