DELTA MEDICAL SYSTEMS WEBSITE
The Client
Delta Medical Systems is a family-focused healthcare partner with more than 40 years of imaging equipment sales and service. Delta exclusively sells and services Siemens Healthineers medical imaging equipment in select markets across the United States. Their team specializes in serving rural and community hospitals, outpatient clinics, and ambulatory surgery centers. Headquartered in Brookfield, Wisconsin, Delta Medical Systems is the premier supplier of Siemens systems throughout the Midwest and Northeast.
2021 DAVEY AWARDS SILVER – Health & Health Services Websites
THE REQUEST
The Delta team connected with Ocreative in hopes of developing a website that acts as both a point of business validation for hospital systems and clinics and as a recruitment tool for passionate people across the country. The new website needed to do a better job of defining the relationship between Delta Medical Systems and Siemens Healthineers, effectively show the products and services they offer, and more clearly define their sales and service areas throughout the Midwest and the upper East Coast.
THE STRATEGY
Ocreative worked with the Delta team to develop a site map that more clearly emphasizes their field services, groups their products together more effectively, and gives more information on their company, culture, and values. Through a series of custom surveys, we polled their stakeholders on product and service information, their hiring needs, got their feedback on the existing site, and learned what their goals were for the new website.
THE OUTCOME
The final website uses bold imagery, custom HTML5 animation, a mega menu with product and service listings, and integrates their HR system to help drive user interaction and recruitment. Unique color treatments, graphics, video, and clear content help drive users to the information they need right when they need it.
Our leadership team reviewed the site and they were really impressed! Thank you all for your hard work!
