Shifting Your Marketing Budget to Viable Platforms
There’s no doubt that, amidst the Covid-19 restrictions, folks are spending more time at home. A large portion of the workforce is spending their days in an in-home office while another major segment has been laid off. The truth is, most Americans have more time interacting with media now, than they did before. We’re taking in news media more aggressively, spending more time on video-streaming services, participating in social media dialogues, and learning to connect digitally with remote communication platforms. That’s a lot of digital marketing channels to leverage and a lot of attention to capture.
Sure, people are tightening their purse strings which means they are looking for deals. Now is the time to work with your marketing team to create a customer-based sales plan that focuses on providing value in a time of need. If consumers are limiting their spend it’s important that your business is top of mind. That means a shift from outdoor and print advertising to building your digital presence. Now is the time to revamp your pay-per-click campaign, build or enhance your email marketing strategy, and develop your social media presence. These strategies cost less to implement, and when done correctly, can drive both short-term and long-term profits.