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Out-Of-Home Advertising in 2018

Until recently, two unique features set out-of-home (OOH) advertising apart from other forms of media in the industry – its minimal content requirements and large presence in a physical place. In the past, OOH’s single focus was on location placement without excessive regard to the content of the piece. With advancements in technology and the growing presence of digital screens in public places, the OOH arena is evolving fast.

Plagiarism vs Copyright – Quick Tips to Keep Your Content Legal

Plagiarism, however, is not the only violation content developers need to keep in mind; copyright violation – particularly through image sharing, is quite common and can lead to legal action and fines. So what is the difference? In this article we will review the difference between plagiarism and copyright and give you a few tips on why it is important to keep your content legal and how to do so.

Google Ads: New Features You Need to Know

At the end of July, Google officially transitioned from Google Adwords to Google Ads and rolled out a few new features. The term “Google Ads” intentionally drops “words” from the title to better encompass the advertising solutions provided by Google outside of their search term-based Pay Per Click (PPC) functions such as web display, video, and in-app features. In this article, we dive into the most exciting changes Google made for the average business to utilize.

Automatic Image Sliders or Carousels: More Confusing Than Informative

Website developers continually seek new and innovative ways to display information that reaches audiences in an efficient and effective way. Occasionally, usability and design meet to create a new layout or format that revolutionizes the way websites are built. Some updates, however, seem useful in theory, but are not in practice. One recent trend uses automatic image sliders or carousels that seem useful for providing a large amount of information while taking up limited space above-the-fold.

Ocreative Takes Home Three International Awards of Distinction From the 24th Annual Communicator Awards

Ocreative has been recognized for groundbreaking work in print media and web design at the 24th Annual Communicator awards. Receiving two coveted Silver Distinction awards for our print work with a few of our favorite nonprofits, INPEACE and the Funeral Service Foundation, and a third Silver Distinction for our work on the Oconomowoc Chamber website.

Email Marketing Part II: Types of Email Campaigns

Carefully choosing the goals and structure of your email campaign while considering important formatting trends are key factors in creating successful email campaigns. Setting up the appropriate framework initially will save on time and expense later. Well-built email marketing campaigns can be adjusted based on response rate, while poorly structured initiatives require complete reorganization. In part two of our series, we will explore six different types of email marketing campaigns.

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