Finding the Right People
And it’s not just small businesses that win. Recently, AdWeek noted a major trend in talented and experienced marketing professionals seeking employment at smaller agencies to improve their personal well-being and work/life balance. Notably, AdWeek points out that these marketing professionals are fanning out to smaller cities with the same “cultural access points and professional opportunities as a larger city”. Leann Leahy, CEO of The VIA Agency (Portland, ME), previously working in New York, is a great example of this, “It was eye-opening, the opportunities that can be afforded, balanced with the lifestyle of Maine…My career challenges are as good as, if not greater, than they’ve ever been in my career, and yet I have a 15-minute commute and live by the ocean” (AdWeek). It just makes sense – happier work environments make for happier employees. Happier employees produce amazing work.