Forbes points out that “fun giveaways equal more traffic” and it’s true. If we’ve learned anything over the past 15 years, attending marketing fairs and preparing our clients for their shows, it’s that people love.free.stuff. Consider using a prize wheel, giving away food, or holding a drawing to bring in foot traffic. Here’s the thing, there’s no such thing as a free meal – make sure your booth visitors are taking some sort of action to get their prize. Whether it’s providing contact information, discussing a key topic, or taking part in a survey – find a way to engage!