The General Data Protection Regulation (GDPR) was a new law passed by the European Union in April 2016, affecting all businesses large and small. The GDPR law will come into effect on May 25th, 2018. Summary of the new legislation states that all companies that collect data on citizens of the European Union will need to comply with the new rules which set strict standards for collection of consumer data.
Any Google search for “email marketing” returns a staggering amount of hits including a wide variety of email marketing platforms bidding for your attention and your money. While choosing the right email marketing platform is essential, it is only half the battle. In part 1 of our email marketing series, we help you choose the right email marketing platform for your business and key factors to consider.
While digital ads can be a useful and successful component in marketing to new customers, the time-tested nature of print ads are more relevant than ever. Buying ad space in magazines, newspapers, and popular print are already considered commonplace, but businesses often forget the power of direct mail. So much so, that there is a widespread assumption that direct mail is dead.
Business cards continually remain an important piece of business collateral, even as we evolve digitally. As a first impression, business cards are the first step in introducing your brand to a new contact. Business cards are tangible items that carry more weight than a quick email or contact share on a smartphone. Different design elements ensure your business card attracts attention and drives recipients to your online presence.
Consistency in brand messaging is nothing new to the marketing arena, but there are still lessons to be learned, especially in the small business community. Smaller marketing budgets require that every piece of print collateral, and every online experience, count. Ad pieces that land outside of an already recognized brand have little to no impact, and generally lack any real return on investment. In short, the details matter.
Unfortunately, setting up AdWords campaigns isn’t always the easiest process; it requires knowledge and understanding of the platform to ensure campaigns are set up correctly. As a Milwaukee-based marketing agency, we constantly conduct audits and edit clients’ existing campaigns, and see a large variety of mistakes.
In order to accomplish a strong online presence, the combination of website design and website development go hand in hand. Without one or the other, your website can fall flat and can lack a positive lasting impression. Your website is the face of your business online, serving a very important role that sometimes goes unnoticed. The goal of your website is to show trust and credibility and who you are as a company.
Because email is such a prevalent communication tool both internally and externally, it is important to take the same level of care, and be just as thoughtful in emails to clients and business partners, as customer-facing communications. Here are three easy tips to remember to unify your business message and align your internal communications with your external brand presence.
Having a strong social media presence can help your business in several ways. Business’ social media platforms act as multiple gateways to a business’ website, creating an external linking structure and more opportunities to appear in search results. Social media creates a way to increase brand awareness and customer base.
To thrive in today's digital world, businesses need to thoroughly evaluate their customer retention marketing strategies, including the tools they use to reach their customers. Marketing automation is the most effective way to reach out and stay connected. Automated marketing requires the use of a software platform, comprising tools to better market to your target audience.
