A company’s website is an important business asset that requires proper optimization to aid in the growth of the business. Without adequate website design and development, a website could have negative impacts on overall success. We live in a world where our consumers go online first to preview businesses, giving the task of a first impression to your website. Consumers window shop online, comparing each company’s website to help them make their purchase decisions. Whether you have a small or a large company, having a website that is professional, organized, user-friendly, content-driven, and brand consistent is key when establishing your business online.
In order to accomplish a strong online presence, the combination of website design and website development go hand in hand. Without one or the other, your website can fall flat and can lack a positive lasting impression. Your website is the face of your business online, serving a very important role that sometimes goes unnoticed. The goal of your website is to show trust and credibility and who you are as a company. In addition, it should aid in the growth of your business. All of these goals are accomplished with the proper use of design and development. In this article, we dive into the importance of marrying website design with development to ensure your website is adding to the success of your business and not hurting it.