While maintaining your security and software is important to the safety of your website and visitors, using a reliable web host provider is crucial to its stability. Websites are generally hosted on protected servers run by web hosting providers which means a third party is in control of the files that build your site. If a web hosting provider goes down, so will your site, stopping all traffic and conversions until they can get their system up and running again. When choosing a company to host your site, it’s important to find a provider that offers secure backups, heavy security, service and support, a reliable uptime, and airtight plans for emergency situations.
The speed of your site is also largely dependent on your hosting provider’s server configuration so take time to analyze the network bandwidth, hard drive speed, memory, and processors of the servers they use. Site load speed is a major variable to search engine ranking and a web host provider with slow servers can push your website lower in search rankings. If this feels overwhelming to you, reach out to a web developer for more information and to vet your web hosting candidates.