Part 1: Web Design Matters
Did you know that the internet is comprised of over one billion websites, of which more than 200 million are active? (InternetLiveStats) The fact is, millions of Americans turn to the web every day to help guide their choices. According to Forbes, 65 percent of people see online search as the most trusted source of information about people and companies which is a higher level of trust than any other online or offline source. (Forbes) From food to fashion, the internet has become the golden standard for information delivery and it continues to grow in use every day.
What does this really mean?
US consumers, whether seeking products or services for their personal lives or for their workplaces, greatly value strong design and web experience. Not only that, but in today’s market, websites have less than one second to make a positive or negative first impression. In order to build your consumer base and convert customers to take action and purchase, you need a website that stands out among the rest.
Easier said than done.
There are many things to consider when building a website. Discovering and targeting the appropriate marketing segments, developing meaningful and impactful messaging that drives conversion, creating and digitizing branding for strong impact, developing continuous aesthetic feel, and building intuitive usability and functionality are all important factors in creating a website that speaks to consumers. When we break down these main components, it’s clear that building a website requires several specialized skills, including coding, copywriting, user analysis, and strategic development. A strong web designer is the lynchpin that brings these crucial pieces together.
Turn to the web design experts.
Good web designers balance usability with design while impactfully highlighting crucial information to create a site that is both visually appealing and easy to use. They combine content with relevant imagery, a tailored color palette, and a well thought out page structure to deliver a seamless and memorable experience. Talented web designers make a user’s journey easy to navigate by utilizing visual cues and avoiding commonplace pitfalls like overly complex designs, poor use of color, or poor text placement.




The truth is, good web design principles are rarely innate, and many web designers spend years honing their craft in post-secondary education, through internships, and later working in the field. It is an egregious expectation to assume anyone outside of the industry have the capabilities, know-how, and even interest to create successful web experiences. Rather than taking valuable time and resources from your regular work flow to learn how to design and build websites, it is always better to look to the experts.
About Us
Ocreative is a Milwaukee marketing agency, with expertise and broad experience in developing digital marketing strategies, and growing their online presence, for their clients. The company’s core values include offering the highest level of customer service, award-worthy quality, and performance that surpasses client expectations. Ocreative is located just outside Milwaukee, and works with clients locally, nationally, and globally. Their clients have access to some of the most fun and knowledgeable professionals around – ones who inspire, educate, and problem solve. The agency provides marketing and brand strategy, advertising and design, website design and social media, and video expertise to their clients, fulfilling their desire for business growth, and their aspiration to make a mark on their industry.