The use of social media is at an all-time high, and it is very important to use quality pictures in your social posts. Whichever social media platform you are active on, all require the use of high-quality pictures, a feed that is visually appealing, and content that is on brand.
Importance of Visual Posts
Creating visuals for your text copy is undoubtedly necessary. After users see an image, they will remember 65 percent as opposed to only 10 percent if they merely read or hear it (Brainrules). Because of shorter attention spans, it is even more important to have high-quality, visually appealing photos that captivate your audience as soon as they see your post in their feeds. Similarly, when people are searching for content related to your post, they are more likely to click a visually appealing image.
Visual posts also perform much better than text posts. Tweets with images receive 150 percent more retweets than tweets without images (BufferApp), and Facebook posts with images see 2.3 times more engagement than those without images (BuzzSumo).
Take a look at some of our suggestions to make your social feed more captivating and successful: