Social media and mobile marketing are growing at an accelerated rate. It is not a fad or a trend; it’s a reality. Forrester Research predicted huge growth for social media marketing, revealing that mobile marketing and social media will be the hottest areas for growth. They were right.
This Week’s Social Media Activity Will Have a Substantial Effect on Business Marketing in 2010
This week has been an exciting week for social media, Twitter announced on Monday (March 15th) it’s new set of frameworks for adding this Twitter experience anywhere on the web called Anywhere (See announcement)
The next day (March 16th) social networking website Facebook has surpassed the search engine Google in popularity, although the margin is slim.
The following day (March 17th), Foursquare added almost 100,000 users in 10 days. Meanwhile, it continues to shatter its own daily usage (check-in) records. Foursquare, is a location-based network that combines locations with Twitter like status updates (which can post on your Twitter page or Facebook page). This allows you to update you status, and connect with friends online and in real life by meeting up at locations. A partnership with BravoTV places local restaurant recommendations within the app, and even gave it a TV Ad. Keep in mind, Foursquare is only one year old!
What’s great about Foursquare for businesses is that you know who your customers are and when they are in your store, restaurant or location. From this, you can post specials, which can start viral marketing and encourage real time interaction with customers.
Surges in Mobile Marketing, Social Media and Mobile Apps for Businesses:
Interacting with Customers on a One-To-One Mobile Market
Ocreative attended the 2010 Wisconsin Governor’s Conference on Tourism in Milwaukee where the focus was on the traditions, trends and transitions of tourism in Wisconsin. It got me thinking about how our businesses, and ones that are tourism related, are preparing, adapting and pro-actively working their businesses for this accelerated growth or if they have even considered it as part of their overall business model? Technology is without a doubt, changing quickly, but are our businesses keeping up?
In 2010, you will see more companies move from testing the waters with Facebook pages and blogs to treating social media as a mature channel and serious part of their budgets (Pepsi’s is spending 20 million on social media campaign), with formal listening and measurements plans. It’s more than just getting leads, it’s about interacting with customers on a one-to-one level, typically through their mobile device – whether through your companies mobile website, social media outlets or mobile apps for smart phones like the iPhone or Android. Social media and mobile marketing is huge (Mobile App Market to Surge to $17.5 Billion by 2012