Last week, we talked about how social media was just a fancy name for “ways to talk to people.” The conversation continues here with our tips on finding where your customers are, representing your business on Facebook, Twitter, and Linked-In and what the keep in mind when posting messages.

“Find the fish. Go where the fish are.”

Ask yourself these questions: What platform (Facebook, Twitter, LinkedIn) are they using the most? What they are most comfortable with? Be there.

Make every single community (Facebook, Twitter, LinkedIn) it’s own unique thing. Consider the audience on each and determine if what you are posting is appropriate to share on all communities or just one. Remember, it’s easier to sell and gain knowledge when you are on the inside track with people in your network. That’s why it’s important to start making connections. Invest time to build the community but put the quality time in your website to drive people to your content, your company, your brand.

Representing Yourself on Social Media Platforms

  • Engage in conversation — That’s huge!
  • Don’t live entirely out on these social media sites. Bring your customers back to your website (where all of your information lives). Use the social media platforms to use it, share it. (Like a magnet)
  • Most people don’t want to befriend a company, they want to befriend a person.
  • Show your personality and be approachable.
  • Take photos and attached to your website or Flicker account and link those to posts on Facebook or Twitter. It helps to give a visual of what you are talking about and helps to draws attention to your post.
  • Don’t promote too aggressively.

With all Social Media, remember:

  • Take time. Budget your time. Set aside a specific amount of time each day.
  • Be remarkable.
  • Be consistent.
  • Be supportive and helpful.
  • Be a resource.
  • Make yourself indispensable. Be a leader in your industry.
  • Remember, social media is just people. You are not marketing to followers or fans, you are marketing to
    people. Listen, engage, respond.


If you have questions or comments, feel free to email me at: