Keeping every signature on brand is the key to success. Make sure the logo and colors used in your company’s signature are the same as the ones on your website, brochures, letterheads, business cards, and so on. Be creative, yet keep things simple! Let this signature show your brand’s personality!
Each one of your employees should have the same email signature layout, which should also include your company’s logo and colors. That way, all emails sent from your business are branded, reinforcing the branding benefits stated above.
Adding links to your home page or social media platforms will make it a lot easier for the recipient to contact you. It is an easy way to subtly promote your website and social media platforms. Also, it will make it easier for the recipient to find this information because it will be located at the bottom of every email you send.
There are regulations in place that require each email you send to have a legal disclaimer. This disclaimer depends upon what is important to your business. Reasons to add a disclaimer include confidentiality or copyrights to information in the email. Having a legal disclaimer on your email signature ensures your disclaimer will be on every email you send.
Keep it Simple
Do not overload the signature with tons of text, icons, or links.