As Thanksgiving approaches, it marks the start to the holiday season. People all over the country are planning their Black Friday shopping in the hopes of finding that perfect gift for their friends and family. It’s also a time when companies begin planning their client or partnership appreciation gifts. Great businesses foster strong client relationships and there’s nothing like a small holiday token to remind your clients they are on your good list this year! Check out the three quick tips we’ve compiled to help you tackle your gift list.
1 – Stay on Brand
If you are sending gifts to your clients or business partners, it’s a great opportunity to showcase your brand. Add some branded stickers to the gift wrap, use tissue paper that matches your brand colors, or even send out gifts that match your business. For example, landscaping businesses could send out small plants like succulents, holly decorations, or even a bundle of mistletoe. Whatever you choose, your client or business partner should be able to tell exactly who their gift is from before reading the card.
Pro Tip – Work with an ad agency (like Ocreative!) to design holiday cards for both print and online delivery or to create customized tissue paper, wrapping paper, gift bags, or even branded stickers for your gifts! Learn more about promotional products with our article Promotional Items: Brand Awareness That Lasts.
2 – Give it a personal touch
It’s the perfect season to take an extra moment and reflect on what makes your business relationships positive and successful. When sending out your holiday memento, be sure to include a personal sentiment. Write a message in your card that uses specific details about your client and try to reference a fun experience you’ve shared with them over the past year. Take the time to remind your clients or business partners that they are an important part of your team. As famous college basketball coach John Wooden says “It’s the little details that are vital. Little things make big things happen.”
Fast fact – John Wooden is a true champion. During his 12-year period as head coach at UCLA, he led his team to TEN NCAA National Championship wins!
3 – Get it out in time
Shipping entities like UPS, FedEx, and the United States Postal Service are inundated with additional mail and packages this time of year. In fact, in 2017, UPS alone estimated delivery of over 750 million packages during the holiday season! Avoid peak charges, late packages, and disappointed clients by getting your gifts out by the first week of December. If you start today, you have three weeks to get your gifts together and sent out by December 7th!
Shipping tip – ShipStation, an e-commerce software company focusing on efficient processing, fulfilling, and shipping orders for major retailers, has put together a full list of shipping deadlines from USPS, UPS, and FedEx to make sure your gifts show up before the big day! Check out holiday shipping deadlines for USPS, UPS, and FedEx.
About Ocreative
Ocreative is a Milwaukee marketing agency, with expertise and broad experience in developing digital marketing strategies, and growing their online presence, for their clients. The company’s core values include offering the highest level of customer service, award-worthy quality, and performance that surpasses client expectations. Ocreative is located just outside Milwaukee, and works with clients locally, nationally, and globally. Their clients have access to some of the most fun and knowledgeable professionals around – ones who inspire, educate, and problem solve. The agency provides marketing and brand strategy, advertising and design, website design and social media, and video expertise to their clients, fulfilling their desire for business growth, and their aspiration to make a mark on their industry.
