For any company selling a product or service, the website is one of the most effective tools in the marketing arsenal. It can also be one of the most devastating. It takes people .05 seconds, that’s the blink of an eye, to form an opinion about your website – and in turn, your company. An awesome web design inspires trust in your business, a bad one will have them turning away without another thought. According to web credibility research, 75% of people will admit that they judge a company’s credibility based on the website’s design. Content, is, and always will be, the most important – but, for that initial reaction, you need some great visual appeal. In fact, research shows that a great first impression can boost overall user satisfaction.
That being said, the initial design; with the branded colors, fluid layout and elegant fonts, in my opinion, only gets you about 95% of the way to that great first impression. The last 5% is what will make or break it. And what is that last bit? Images!
A site full of stock photography, bad photography, images that don’t clearly tie in with your message – all of these can serve as a pointless distraction and will have users hitting that back button before the page can fully load.So much of your company can be portrayed in just a quick glance with the right images – an image with story appeal can evoke a sense of curiosity and drive them further into your site. An image that accurately demonstrates your product or service can tell a user right away if they’ve found what they are looking for.