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Out-Of-Home Advertising in 2018

Until recently, two unique features set out-of-home (OOH) advertising apart from other forms of media in the industry – its minimal content requirements and large presence in a physical place. In the past, OOH’s single focus was on location placement without excessive regard to the content of the piece. With advancements in technology and the growing presence of digital screens in public places, the OOH arena is evolving fast.

By |August 16th, 2018|Articles of Interest, Marketing Ideas, Trends and Technology|Comments Off on Out-Of-Home Advertising in 2018

The Importance of Business Cards in Today’s Digital World

Business cards continually remain an important piece of business collateral, even as we evolve digitally. As a first impression, business cards are the first step in introducing your brand to a new contact. Business cards are tangible items that carry more weight than a quick email or contact share on a smartphone. Different design elements ensure your business card attracts attention and drives recipients to your online presence.

By |April 26th, 2018|Articles of Interest, Branding, Marketing Ideas, Trends and Technology|Comments Off on The Importance of Business Cards in Today’s Digital World

The Art of Business Email: Three Tips to Writing Effective Communications

Because email is such a prevalent communication tool both internally and externally, it is important to take the same level of care, and be just as thoughtful in emails to clients and business partners, as customer-facing communications. Here are three easy tips to remember to unify your business message and align your internal communications with your external brand presence.

By |March 22nd, 2018|Articles of Interest, Branding, Email Marketing, Just for Fun, Marketing Ideas|Comments Off on The Art of Business Email: Three Tips to Writing Effective Communications

2018 Website Design Trends

As a Milwaukee website design company, we love to predict what trends we will see in the upcoming year. In 2017, we saw simplistic, flat designs with an emphasis on mobile-first. With mobile still a major trend, we believe 2018 will be the year of the user with websites being tailored to increase overall user experience.

By |January 10th, 2018|Articles of Interest, Marketing Ideas, Search Engine Optimization, Website, Website Design|Comments Off on 2018 Website Design Trends

Our Most Popular Articles of 2017

In celebration of 2018, we've put together our top 18 articles of 2017. Thank you to all of you for your support. Our clients, readers, and watchers have helped to make it a great year at Ocreative, and we are so grateful for all of you. We hope 2017 was just as fun, exciting, and profitable for you.

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