Reviews become very important when you are optimizing your Google My Business listing. Google wants to show the offline popularity happening in an online setting. According to a survey done by Bright Local, 84% of consumers trust online reviews as much as a personal recommendation, and 54% of consumers will visit the website after reading positive reviews. If you haven’t done so already, start asking your satisfied customers and clients to write you a review on your listing. According to Bright Local, seven out of ten consumers will leave a review for a business if asked. Unfortunately, negative reviews do sometimes happen. Make sure you personally follow up with each negative review in an appropriate way and end on a positive note.
Remove Duplicate Listings
Google does not like it when there are multiple listings on their platform for the same business, and frankly, neither does the user. This causes confusion, something Google is very adamant about avoiding. If you do have multiple listings, claim them and delete the duplicates.
Make sure your business has the same information across all business listing websites, such as Bing, Foursquare, YellowPages, Yelp, and so on. Google notices if there are discrepancies and will rank your business lower when it detects them because discrepancies create confusion for consumers and reduce a business’s legitimacy.